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At Southlake Insurance, we are committed to excellence. Since our founding in 2018, we have been working hard to ensure our clients receive the best possible insurance services in Washington. Our team of professionals offer unparalleled customer support and expert advice. You’ll be surprised to learn what we can offer you and your business.



John is a Pacific Northwest native and a graduate from the University of Washington where he attended the UW Foster School of Business and earned a BA in Business Administration with a focus in Marketing and Environmental Science. After graduation, he pursued a career in information technology sales and entrepreneurship. His success in sales and wanting to help his community, he later turned to insurance in 2012 working as an insurance agent with LIberty Mutual. Working within the insurance industry, John saw that his clients needed more than a one size fits all insurance. He saw an opportunity to help his clients as an insurance broker to help tailor the needs of his clientele. So he married his passion to help his clientele and entrepreneurship to form South Lake Insurance in 2017. John is bilingual and speaks Vietnamese. 

I look forward to helping you and your family find the coverage you need for your peace of mind.

- John Lao



 Strong ethical principles are fundamental. We trust our judgment to do the right thing for our customers, employees, stakeholders and partners.


We are open and clear, continuously striving to improve our performance and exceed our customers’ expectations.


We encourage creative solutions to challenges in the insurance market with initiatives.


We always work to do right by our customers. We remain committed to providing great products, building strong relationships, and honoring our promises.

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